FOR generations, the world has viewed Africa through a distorted lens—literally. One of the most common world maps, the Mercator projection, has long misrepresented the continent’s true size. Designed in the 16th century to assist European sea navigation, the map inflates northern regions like Europe and North America while shrinking the Global South, particularly Africa.
In reality, Africa spans a massive 30.37 million square kilometres, making it large enough to hold the United States, China, India, and much of Europe combined. Yet in classrooms, boardrooms, and media outlets across the globe, Africa continues to appear deceptively small—minimising not just its geographical presence, but its perceived influence.
This misrepresentation is more than a cartographic oversight—it’s a narrative that subtly reinforces a lesser view of Africa’s global significance. And now, two African-led organisations are pushing back.
New campaign calls for a fairer world map
Africa No Filter and Speak Up Africa have launched the Correct the Map campaign, an initiative aimed at correcting how Africa is portrayed in global geography. Their goal? To encourage influential bodies—including the United Nations, the World Bank, and the BBC—to adopt the Equal Earth map, a more accurate projection that represents land masses in proportion to their true size.
Unlike the Mercator projection, which skews perceptions by inflating northern countries and compressing the southern hemisphere, the Equal Earth map restores balance, allowing Africa and other underrepresented regions to be seen clearly and fairly.
The campaign invites educators, media outlets, institutions, and the general public to sign a petition and adopt a Charter of Commitment that supports fair map representation.
Why it matters: maps shape mindsets
‘Geography has history. Africa’s misrepresentation on world maps is not just a cartographic error—it’s a narrative issue,’ says Moky Makura, Executive Director of Africa No Filter. ‘By reducing the size of Africa, we are subconsciously downplaying its importance. It’s time we took a stand.’
Yacine Djibo, Founder and Executive Director of Speak Up Africa, agrees: ‘Decisions about Africa—economic, political, and developmental—are being made using a false reference point. We need the world to see Africa as it truly is.’
This isn’t just about geography—it’s about reshaping global perceptions. A distorted view of the world leads to distorted decisions. Whether in policymaking, media narratives, or educational content, the inaccurate scaling of Africa contributes to ongoing misconceptions about the continent’s potential and status.
Reframing Africa’s narrative starts with the map
Correcting this centuries-old error is a crucial step toward recognising Africa’s rightful place in the world. By embracing accurate map projections like Equal Earth, institutions can help dismantle outdated biases and foster a more balanced global perspective.
The Correct the Map campaign is not only a call for visual accuracy—it’s a demand for fair representation. And with growing support, this movement could shift the way the world sees Africa—and ultimately, how it values Africa.
Sign the petition here: https://www.change.org/CorrectTheMap
Learn more and follow the campaign: www.correctthemap.org
