THANDISIZWE MGUDLWA
FIFA and Roblox has announced a landmark partnership.
FIFA and Roblox (NYSE: RBLX) today announced a new ground-breaking
partnership that will offer the Roblox community, as well football
fans around the world, free-to-play access to FIFA World – a virtual
environment that celebrates the power of football and the rich history
of its pinnacle events.
According to FIFA, as part of its commitment to developing new
football gaming titles for fans, FIFA will work with Roblox to create
an exciting new online immersive experience. Moreover, the football’s
world governing body and the leading metaverse platform, which has
more than 50 million daily active users, have agreed to a multi-year
partnership. The collaboration also sees the launch of FIFA World – an
immersive virtual gaming environment on Roblox ahead of the upcoming
FIFA World Cup in Qatar. The agreement is part of FIFA’s commitment to
developing new and diverse interactive football experiences for fans.
And as part of its commitment to developing new football gaming titles
for fans, FIFA will work with Roblox to create an exciting new online
immersive experience for all football fans to hang out in social
spaces, earn rewards and collect exclusive virtual items through
various skill games and multiple collectors’ challenges.
FIFA World will also host bespoke video content, built from FIFA+’s
extensive library, alongside exciting in-game events, while Spain star
Pedri and German icon Lena Oberdorf will feature within.
Launching today, FIFA World will continue to evolve over time and
adapt to celebrate FIFA’s top tier tournaments, adjusting and adapting
for the FIFA World Cup Qatar 2022, the FIFA Women’s World Cup 2023 and
beyond.
“As part of our commitment to grow football and develop ways for new
fans to engage with the sport, FIFA’s immersive experience on Roblox
will provide football fans with a hugely exciting new way to interact
with friends, celebrate the rich culture and heritage around the
world’s biggest sports competition, and demonstrate their creativity
and national pride through various features and mechanics,” said FIFA
Chief Business Officer, Romy Gai.
“FIFA believes that such a multi-layered experience will result in a
truly inclusive and fun gameplay – in turn, engaging new and existing
football fans from across the globe, as well as promoting the values
of the sport to an even broader audience”.
Christina Wootton, VP Global Partnerships at Roblox, added: “We
believe discovering and enjoying events together with friends from all
over the globe is a unique experience that often can’t be replicated
in the physical world,” said. “With FIFA World, fans are able to come
together to celebrate and express their fandom with one another,
support their favorite teams, and get access to FIFA’s top sporting
events year round.”
Spain and FC Barcelona star, Pedri, commented: “It’s incredibly
exciting to see FIFA and Roblox come together, and I can’t wait to be
a part of FIFA World as it continues to evolve! The football fans I
see in the stands every week love gaming and it’s great to be taking
the FIFA World Cup to them in the digital space and interacting with
them directly in our Roblox world.”
Germany and Vfl Wolfsburg midfielder, Lena Oberdorf, added: “Fans are
the lifeblood of our game, and so to be involved in this project as we
meet them in the world of Roblox is a hugely exciting opportunity. We
love celebrating with the fans, and now we can do it in FIFA World as
well as on the pitch. It’s fantastic to see FIFA and Roblox using this
opportunity to give a huge platform to the women’s game, and I can’t
wait to see what’s in store for the experience in 2023 as we head to
Australia and New Zealand.”
